Business Analytics

Whether you’re selling on a website or a marketplace, we’ll help you track important business performance metrics and...

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Small BusinessOperations
Customer engagement metrics: How to measure and optimize online interactions
AuthorPayPal Editorial Staff
Aug 22, 2025Article8 mins read
Small BusinessOperations
What are fixed costs: Understanding the importance for small businesses
AuthorPayPal Editorial Staff
Aug 19, 2025Article7 mins read
Small BusinessOperations
Understanding variable costs for businesses
AuthorPayPal Editorial Staff
Apr 16, 2025Article4 mins read
Small BusinessOperations
What is a break-even analysis and how can you calculate it?
AuthorPayPal Editorial Staff
Feb 12, 2025Article4 mins read
Small BusinessOperations
25 sales KPIs you should be tracking: The importance of metrics for performance
AuthorPayPal Editorial Staff
Feb 3, 2025Article4 mins read
Small BusinessOperations
Measuring online success: KPIs and metrics to consider
AuthorPayPal Editorial Staff
Mar 25, 2024Article7 mins read
Small BusinessOperations
How to master sales forecasting
AuthorPayPal Editorial Staff
Dec 29, 2023Article7 mins read
Small BusinessOperations
What is cost of goods sold (COGS) and how to calculate it
AuthorPayPal Editorial Staff
May 23, 2023Article5 mins read

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