Small BusinessCommerce
Your guide to creating a multi-channel selling strategy
Feb 11, 2025
Gone are the days when brands relied on just one channel to sell their products, such as a physical store, a mail-order catalog, or a home shopping TV network. Today, multi-channel selling has become a necessity. Modern shoppers are creatures of convenience—they expect to browse, shop, and purchase wherever and whenever it suits them, whether that’s through a website, a social media platform, or an in-store experience.
9 mins readAuthorPayPal Editorial Staff